Events

Sybase IQ Admin

Richard Soundy will present a 90 minute masterclass aimed at bringing experienced Sybase/Oracle DBA’s up to speed with IQ.

What: Masterclass - IQ Admin
Where: Sybase 365, Equitable House, 47 King William Street, EC4R 9AF
Date: TBC
Time: TBC
Who should attend: Experienced Sybase/Oracle DBA's
Directions: Click here

Full details of this event coming shortly.


Register Here

Developer Day, London
Thursday 22 April

Save the date; the Sybase Developer Network will be running a series of Developer Days across Europe in April and they will be in London on Thursday 22nd.

Outline agenda:

08.30 Registration and Breakfast
09:30 Keynote
09:45 Tracks: SUP, PB, ADS, SQL Anywhere
13:00 Lunch
14:00 End of Event

Full details and to register

Sybase Social

UKSUG are pleased to host an after work pub social. Just come along and join other Sybase Professionals for an informal drink.

What: Sybase Social
Where: Upstairs, The Horniman, Hay’s Galleria, London Bridge City,
Tooley Street, London SE1
Date: Wednesday 12 May
Time: From 18:30
Who should attend: Anyone working with Sybase (no need to be a member)
Directions: Click here

If you know anyone working in the Sybase arena that may be interested in attending, please forward this mail.

We look forward to seeing as many of you as possible there.

If you are planning on attending, could you register yours and any colleagues name so we can monitor numbers.


Register Here

Sybase Social

UKSUG are pleased to host an after work pub social. Just come along and join other Sybase Professionals for an informal drink.

What: Sybase Social
Where: Upstairs, The Horniman, Hay’s Galleria, London Bridge City,
Tooley Street, London SE1
Date: Wednesday 6 October
Time: From 18:30
Who should attend: Anyone working with Sybase (no need to be a member)
Directions: Click here

If you know anyone working in the Sybase arena that may be interested in attending, please forward this mail.

We look forward to seeing as many of you as possible there.

If you are planning on attending, could you register yours and any colleagues name so we can monitor numbers.


Register Here

Sybase Social

Date: 3 February 2010
Time: 18:30
Venue: The Horniman

Object Relational Mappers: Friend or Foe?

Date: 15 December 2009
Time: 15h00 - 16h00
Venue: Your Desk
Presenters: Glenn Paulley, Director of Engineering


Join the SQL Anywhere experts for a deep dive discussion on Object Relational Mappers.

Object relational mappers (ORMs) such as LINQ, Hibernate, and ActiveRecord bridge the gap between the relational database world, and the object-oriented world. By abstracting the database into "virtual database objects", they let programmers develop in any language and environment that they like without ever writing a line of SQL. It sounds great, but is the ORMs sweet song actually a siren's call? This talk will put ORMs on trial to help us find the

TechSelect* 2009

Date: Thursday 5 November
Time: All Day
Venue: CBI Conference Centre, London

TechSelect* is the UK's annual Forum for Sybase Professionals. This popular one day event will return to the CBI conference centre again this year.

The event will have 3 full tracks covering Data Management, Business Intelligence and Analytics and PowerBuilder. There will be a session on Mobility including a case study of how Sybase has powered the world's largest mobile data collection project.

AGENDA

09:00 REGISTRATION AND COFFEE
09:15 WELCOME UKSUG

Sybase Corporate Strategy & Direction
Jonathan Baker, Director, Sybase Developer Network

09:30 PLENARY SESSION - KEYNOTE ADDRESS

The Future of Data management
Rob Verschoor, Senior Technology Evangelist

For those of us in IT today, Dickens' quote "it was the best of times, it was the worst of times" certainly rings true. While all of us dread the reality of doing more with less, data management is, in many ways, undergoing several rapid and seminal shifts - from exploding data volumes to sub-millisecond data access; from grid & cloud computing to the singular view of geographically distributed data centers. It's an exciting time to be involved in Data Management. This session will provide a look into Sybase's unique, yet pragmatic, vision for Data Management in the coming years along with roadmaps for our upcoming ASE and Replication Server releases to meet these needs while making it simpler and easier for you to perform your roles as Developers and DBA's.

10:30 SEPARATE TRACKS

DBA & Developer Top 10s
Chris Brown, Principal Systems Consultant, Worldwide Evangelism Group

We have collected some of the trips, traps and pitfalls that DBAs run into along their data management journey and have organized them into our own Top Ten Lists. This session will examine and discuss the impacts of the following and more: connect parameters, ANSI SQL defaults, JDBC, ODBC, chained, auto commit, isolation level, ASE server configuration, ASE server defaults, general configurations, memory defaults, commit frequency, timeouts, blocking timeouts, prepared statements, and networking configurations.

Introductory Session
Richard Soundy, IQ Technical Evangelist

This session will include a review of progress made with IQ in the last year and introduce the new capabilities of the two new releases IQ15 and IQ15.1.

PowerBuilder 11.5 - Solve Your Top Development Problems Today
John Strano, Sybase Evangelist

See how simply using PowerBuilder enables you to quickly respond to critical business requirements all the while being cost effective. We will update the look and feel of applications, produce .NET components for other teams and vendors to consume, show different ways that you can move a large, rich, client/server environment to the Web. We will show you how your PowerBuilder skills are all you need to leverage AJAX, build Web Services, and deploy .NET applications.

11:30 COFFEE AND PARTNER EXPO
12:00 SEPARATE TRACKS

Exploring the Sybase RAP Platform through customer use cases
Zach Dover, Principal Solutions Consultant and Stuart Grant, Business Development Manager, Sybase

During this session Zach and Stuart will explain Why RAP was developed and, with the help of use cases, discuss solutions towards real time data movement and execution and show how to support interconnected workflows saying who should be using them and why. The session will finish with a look at Architectural Patterns relevant to each case.

ASE or IQ?, or ASE to IQ?
Mark Hamer, Senior Consultant Sybase Professional Services UK

During this session delegates will find out where it is best to use ASE or where it is best to use IQ with reference to a potential migration from ASE to IQ.

Rich Internet Applications Made Easy
Armeen Mazda, Appeon

Rich Internet Applications (RIA) can satisfy both the need for Web accessibility while delivering the rich interactivity of the desktop. There are clear business benefits of RIA in the enterprise, and the software industry is moving towards this adoption trend with AJAX, Microsoft's Silverlight, Adobe's Flex, etc. This presentation will demonstrate how PowerBuilder and Appeon work together to make building RIA a breeze. Specifically, you will be able to leverage existing PowerBuilder IDE, skills, code, and third-party add-ons to build RIA at PowerBuilder speed.

The world's largest mobile data collection project, a case study
Adnan Erriade, Business Development Manager, EMEA

During this session Adnan will present a case study describing how Sybase has powered the world's largest mobile data collection project. With over 140,000 remote users, he will show how Sybase technology was used to overcome some of the key environmental and architectural challenges in delivering this solution. He will then take this example further to show how Sybase enables the Rapid Mobilisation of strategic business applications ranging from SAP to Remedy to any other application that leverages databases or Service Oriented Architecture (SOA). You will learn how the 'design once, deploy to many devices' approach can reduce your long term costs and increase your ROI. Adnan will also review some of the key challenges currently faced by all mobile enterprises including future proofing of platform support and ensuring the secure delivery of information anytime, anywhere, to any number of employees.

12:30 SEPARATE TRACKS

Customer Services & Support; ASE 15 Migration experiences, discussion with Q&A
Simon Ogden and Niklas Andersson, Senior Product Support Engineers, Sybase

Sybase Technical Support is committed to helping customers have a successful migration. This session will discuss and share migration issues; it will help delegates identify what is useful for support to help diagnose a problem quickly and it will open the floor to any other CS&S related issues delegates may wish to discuss.

Introducing a New Application Suite for PowerBuilder Developers
Christophe Dufourmantelle, Novalys

During this session Christophe will present a new set of tools dedicated to PowerBuilder developers. They will include Visual Guard for User Authentication, Application-level Permissions and Auditing features; PBProtect for safeguarding PB applications against reverse-engineering and decompilation; Customization Studio to perform dynamic changes in PB applications without modifying source code and Visual Expert for simplifying the maintenance of large and complex applications.

13:00 LUNCH AND PARTNER EXPO
14:15 UKSUG AGM BUSINESS
14:30 SEPARATE TRACKS

Practical Applications of ASE Cluster Edition
Chris Brown, Principal Systems Consultant, Worldwide Evangelism Group

Learn how to design a clustered infrastructure based on the underlying Network and Storage System configuration (SAN), hardware necessary to implement ASE Cluster Edition. Learn how to connect physical nodes, install the Sybase software required and maintain the clustered state. Other topics include: client applications and Client/Server interaction, security, using Monitoring Tables, managing the workload, cluster cache configuration, using temporary databases, the sybcluster utility, and troubleshooting. Includes a live demonstration of ASE Cluster Edition.

Using Sybase IQ Effectively
Richard Soundy, IQ Technical Evangelist

In this session, we'll review the column-based indexing system used by Sybase IQ and how to use it to advantage. We'll discuss the types of indexes and show how the Index Advisor simplifies initial setup.. We'll also cover rich new administration features and data back-up processes used with Sybase IQ15.

PowerBuilder 12 - Functionality update re Beta 2 in Progress
John Strano, Sybase Evangelist

We will show how simple and familiar a PowerBuilder experience it will be to develop WPF applications with PowerBuilder 12. We'll build a simple application from scratch and migrate an existing client/server application to WPF; and in so doing, will take a tour of the PowerBuilder 12 .NET IDE functionality.

15:30 TEA AND PARTNER EXPO
16:00 SEPARATE SESSIONS

ASE 15: New Feature Tips and Tricks
Rob Verschoor, Senior Technology Evangelist

This session will continue Rob's traditional "Tips and Tricks" series and will include content from recent releases of ASE, including 15.0.2 and 15.0.3. Areas such as security, monitoring and system commands will be covered with focused discussions on how to make the most of these simple, yet often little known, gems in your daily jobs.

PowerBuilder is .NET - Underscoring how PB12 users will be using the same technology as VS users in 2010
John Strano, Sybase Evangelist

XAML, control templates, skins, 3rd party WPF controls; we'll examine "off the street" WPF functionality that PowerBuilder 12 users will implement as full .NET citizens.

17:00 PLENARY SESSION - ASK THE EXPERTS PANEL
17:30 MEET THE ENGINEERS - BONFIRE NIGHT NETWORKING EVENT
18:30 CONFERENCE CLOSE

Performance Enhancements in Replication Server 15.2 - Web Cast
Download Slides Here

Date: Thursday 12 March
Time: 13H00
Duration: 1 hour, including questions
Venue: Your Desk
Presenters: Chris Huston, Sr Engineering Manager, Replication Server Engineering, Sybase Inc.

During this web cast Chris will review the new features in Replication Server 15.2 and will finish off with a 15 min presentation on "Tips and Tricks for Upgrading RS" which he will focus on customers who are close to upgrading from the 12.x version to 15.x.

Getting Started with SQL Anywhere 11 - View Web Cast Replay

Date:   Wednesday, February 25th
Time:   15:00 HRS
Venue: Your Desk
Presenter:  Join Josh Savill, Product Manager for SQL Anywhere

Are you new to SQL Anywhere 11? Have you recently downloaded the Developer Edition? Join this Webinar to learn how you can get started with the industry-leading database management and data movement technologies.

This presentation includes a guided tour of the technologies, tools and resources that make SQL Anywhere so popular among developers. Learn how you can build powerful database applications for frontline environments.

This webcast will present detailed information regarding:

· SQL Anywhere 11 components and usage
· Installation, connecting to the database, creating a database
· Database tools, samples and documentation
· Where to go from here?

Mirror Activator

Date: Tuesday 16 December
Time: 17h00 London (09h00 Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: TBA

Mirror Activator minimizes database downtime for business-critical applications by providing a continuously-available standby system, increasing availability and lowering total cost of ownership. It enhances traditional database replication and improves the economics of high-end storage replication systems by reducing network costs, accelerating recovery time and extending the usefulness of standby systems by utilizing them for reporting and decision support.

Sybase Data Integration Suite- Replication

Date: Tuesday 9 December
Time: 17h00 London (09h00 Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: TBA

The replication component of the Data Integration Suite handles real-time data movement, combining non-intrusive transaction capture with flexible and efficient network routing and real-time synchronization across heterogeneous databases. Sybase Replication is a leader in performance, reliability and scalability of heterogeneous data replication.

DBCC Secrets

Date: Friday 28 November
Time: 09:30 - 11:30
Venue: Sybase 365 Office, Equitable House, 47 King William Street,
            London EC4R 9AF
Presenters: Paramjeet Sachdev, Principle Solutions Consultant, Sybase

During this masterclass; Pammy will highlight some undocumented DBCC commands and show how these commands can be used for specific troubleshooting purposes in ASE including: why and how to remove specific data from cache, forcefully release locks, analyze the recovery progress, generate ASE memory dumps, and more. From these discussions, you will gain increased insight into ASE internals and a better understanding of
troubleshooting in ASE.

Sybase IQ vs. Teradata Warehouse 8.1

Date: Thursday 13 November
Time: 17h00 London (12:00 Eastern Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: TBA

Keep performance a priority without a closed, costly, hardware-intensive solution. By adding a Sybase IQ analytics server dedicated to BI processing, Teradata users can profit from advanced data compression technology that reduces database size by five-to-ten times. Join us and learn why Sybase IQ is the smart choice for advanced business analytics.

TechSelect 2008

Date: Thursday 6 November
Time: All Day
Venue: CBI Conference Centre, London
Presenters: Various
Underground: Tottenham Court Road

TechSelect 2008, the annual conference, training event and partner exhibition will once again be held in London.

The main theme of the event will be Migrating to ASE 15 and will also include an IQ track.

09:00  REGISTRATION AND COFFEE

09:30  Keynote Address
          This presentation will look at Sybase's corporate highlights from           2007 and 2008, it will cover some exciting customer migration           stories with ASE 15 and IQ 12.7; it will outline how ASE, IQ and           RAP (Real-Time analytics Platform) are giving customers a           competitive edge and will end with an overview of data           management today and in the future.

          Migrating to ASE 15 Track
          IQ Track
 
10:00  Migration to ASE 15, Lesson Learned  
          Rob Verschoor, Senior Technology Evangelist
          This presentation will cover the recommended approach towards           ASE 15 migration as well as lessons learned in practice.

          IQ Futures - An Introduction to Sybase IQ 15 Release
          Richard Soundy, IQ Technical Evangelist
          A presentation detailing some of the proposed features and           facilities within Sybase's latest release of its flagship IQ product.

11:30  COFFEE AND PARTNER EXPO

12:00  Tips, Tricks, and Little-known Features found in ASE           15.0.2+
          Rob Verschoor, Senior Technology Evangelist
          Recent releases of ASE 15.0.2 (non-Cluster Edition) introduced           various new features and behaviour aspects including changes to           query optimization settings that may not have received much           attention, but nevertheless are useful to know in many practical           situations. This presentation presents tips, tricks, and little-known           features that will help you make the most of ASE 15.0.2 and           beyond.

          Sybase IQ for high performance quantitative analysis - a           Case Study
          Mike Servent, Head of Quantitative and Modelling Systems, Old           Mutual Asset Managers
          During this session; Mike will discuss how the quantitative analysts           at Old Mutual are now able to manipulate ever larger volumes of           market data through the introduction of a novel database which           allows users to read and write high quantities of time series data,           fast.

13:00  LUNCH AND PARTNER EXPO

14:15  UKSUG AGM BUSINESS

14:30  Why is my Query slower in 15
          Steve Hookings, Staff Engineer
          Stumped by a slow query after migrating to ASE 15?  Showplan and           Plancost should be your first plan of action. Learn how to use these           tools to interpret and analyse differences in query plans and           determine corrective action. Examine the important differences in           Showplan outputs between ASE 12.5.x and ASE 15.x. Learn to           leverage Plancost insights to fix problem queries.

          Market Data Time-Series Analysis with MATLAB and Sybase           IQ - Demo
          Trevor Dobbin, Technology Evangelist, Sybase, Inc.
          In this demonstration Trevor will introduce you to time-series           analysis and financial modelling, an analysis of the fit for Sybase IQ           and a live MATLAB demonstration showing a selection of typical           time-series analyses against millions of rows of market data in           Sybase IQ.  The demo will show that with IQ it is possible to           capture and store enormous volumes of tick and quote data           together, as well as provide faster reporting and analysis response           times driven from the MathWorks MATLAB frontend tool providing           trading institutions with a comprehensive view of market activity           within minutes for near-realtime analytics.

15:30  TEA AND PARTNER EXPO

16:00  ASE 15 Migration Techniques
          Bart Van Kuijk, Principal Support Engineer, Sybase Customer           Services and Support
          This session will look at the most popular migration techniques           used, what the options are, what the process is, and how to avoid           the pitfalls.

17:00 Ask the Experts Panel
17:30 Meet the Engineers Cocktail
18:30 Conference Close

Performance, reliability, scalability…
Operational advantages of Sybase Replication Server in Oracle DBs

Date: Thursday 30 October 2008
Time: 17h00 London (09h00 Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: TBA

In a world where data stability and continuous up-time are everyday requirements, more and more Oracle users are guarding data integrity and ensuring high availability with Sybase Replication Server—the industry standard for data replication performance and reliability.

Mirror Activator

Date: Tuesday 14 October 2008
Time: 17h00 London (09h00 Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: TBA

Mirror Activator minimizes database downtime for business-critical applications by providing a continuously-available standby system, increasing availability and lowering total cost of ownership. It enhances traditional database replication and improves the economics of high-end storage replication systems by reducing network costs, accelerating recovery time and extending the usefulness of standby systems by utilizing them for reporting and decision support.

ASE Cluster Edition Technical Webcast Series

Date: Wednesday 8 October 2008
Time: 18h00 London (10h00 Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: Chris Brown, Sybase Technology Evangelist

Part II: Configuring Cluster Edition for High Availability.

Sybase Data Integration Suite- Replication

Date: Tuesday 7 October
Time: 17h00 London (09h00 Pacific time)
Duration: 1 Hour
Venue: Your Desk
Presenters: TBA

The replication component of the Data Integration Suite handles real-time data movement, combining non-intrusive transaction capture with flexible and efficient network routing and real-time synchronization across heterogeneous databases. Sybase Replication is a leader in performance, reliability and scalability of heterogeneous data replication.

Getting Started with SQL Anywhere 11 - Webcast

Date: Tuesday 16 September 2008
Time: 19h00 London (14:00 Eastern Time)
Duration: 1 Hour
Venue: Your Desk
Presenters: Josh Savill, Product Manager for SQL Anywhere

Are you new to SQL Anywhere 11? Have you recently downloaded the Developer Edition? Join this webcast and learn how you can get started with the industry-leading database management and data movement technologies.

This presentation includes a guided tour of the technologies, tools and resources that make SQL Anywhere so popular among developers. Learn now you can build powerful database applications for frontline environments. This webcast will present detailed information regarding:

SQL Anywhere 11 components and usage
Installation, connecting to the database, creating a database
Database tools, samples and documentation
Where to go from here?

Sybase Replication Server offers a Wall Street-class data movement solution that distributes and synchronizes data bi-directionally between business-critical applications in real time. How does that performance compare with GoldenGate TDM? Join us for the answer and learn about a high-performance, scalable solution with the highest ROI, the best user-friendly development and management tools, and a proven track record with the world’s most demanding customers.

Are you curious about the buzz surrounding Sybase iAnywhere’s Advantage Database Server? Ever wonder what’s so special about this RDBMS and what sets it apart from all the rest?

This presentation is a guided tour of the uniqueness, features and functionality that make Advantage Database Server so popular among developers. This webcast presents detailed information regarding:

* Advantage Database Server components and usage
* Installation
* Tools and Features
* Where to go from here?

Chris Franz, the presenter, has over 10 years of experience working with databases using many development languages such as Visual Basic, C#, Java and ASP.NET.

Claudia Imhoff, noted BI expert and B-eye Network columnist, will get straight answers from two people who know how to put a column-based architecture into practice—and the significant difference it can make in database performance and scalability.

Scott Smith, Director of Data Warehouse Operations with ComScore, Inc., depends on this technology to deliver industry-unique measurement of Internet usage, such as online surfing and buying behavior and preferences.

Irfan Khan, VP and CTO with Sybase, the leader in the column-based database market, has a deep understanding of the technology advantages and knows firsthand why more and more companies like ComScore are adopting a column-based solution.

Attend this session with the experts and learn:

* How column-based technology is optimized for fast reporting and decision    support
* What you should know about evaluating various column-based solutions
* Why traditional row-oriented databases that excel at transaction    processing aren’t optimized for analytics and reporting

Don’t miss this opportunity to learn about column-based technology from people who know. They may give you a whole new perspective on staying ahead of business demands—and the competition.

The Information Anywhere Suite is a secure, scalable mobile software platform that combines email/messaging, mobile device management, enterprise-to-edge security and back-office application extension capabilities to give frontline workers secure, reliable, available access to the information they need.

Sybase IQ vs. Microsoft SQL Server 2005 Accelerate performance. Say no to slow query response.

Date: Thursday 5 June 2008
Time: 17h00 (London)
Duration: 1 Hour
Venue: Your Desk
Presenters:

Can a DBMS known for on-line transaction processing stand up against a platform-independent, high-performance analytics server that thrives in mission-critical enterprise environments? Join us and learn how thousands of enterprises receive on-demand reports and query responses 10-to-100 times faster with Sybase IQ.

Data Integration Suite: Replication

Date: Tuesday 3 June 2008
Time: 17h00 (London)
Duration: 1 Hour
Venue: Your Desk
Presenters:

The replication component of the Data Integration Suite handles real-time data movement, combining non-intrusive transaction capture with flexible and efficient network routing and real-time synchronization across heterogeneous databases. Sybase Replication is a leader in performance, reliability and scalability of heterogeneous data replication.

Sybase IQ - Data Integrity Suite - Integrating Enterprise Information

Date: Tuesday 27 May 2008
Time: 17h00 (London)
Duration: 1 Hour
Venue: Your Desk
Presenters:


Sybase IQ is a highly scalable relational database optimized for unsurpassed query performance in business intelligence and large data warehouses. It combines extraordinary speed and agility with low total cost of ownership to harness the value of operational data and deliver dramatically faster results for mission-critical business intelligence, analysis and reporting.

Tips & Tricks for Migrating Replication Server to 15.x

Date: Wednesday 21 May 2008
Time: 14h00 (London)
Duration: 90 minutes
Venue: Your Desk
Presenters: Chris Huston
                    Head of Replication Server Enginnering Team, Sybase Inc.

Chris's talk will cover:

- basic replication background, "Why replicate?"
- RS 15.0/15.0.1 and 15.1 (GA June 2008) new feature descriptions
- Tips/tricks for migrating RS to 15.x
- Replication Server Q&A

Data Security - Assessing Your Risk (Afaria)

Date: Tuesday 13 May 2008
Time: 17h00 (London)
Duration: 1 Hour
Venue: Your Desk
Presenters:

Afaria is scalable, enterprise-class software that proactively manages all the devices, applications, data and communications critical to frontline-worker success, while providing headquarters with visibility and control. Its security management capabilities use a Microsoft .NET-based console to provide enterprise-ready security solutions that protect mobile data and devices.

Performance, portability, privacy… The operational advantages of ASE 15 over Microsoft SQL Server 2005

Date: Thursaday 8 May 2008
Time: 17h00 (London)
Duration: 1 Hour
Venue: Your Desk
Presenters:

Very large databases and high transaction volumes don't have to compromise server performance. Join us and learn why industry experts and enterprise users agree… for superior OLTP performance, platform portability and secure privacy, there's no substitute for ASE 15.

Masterclass - IQ for ASE DBA's - and how to tune it

Date:                  Thursaday 1 May 2008
Time:                  14h00
Finish:                16h00
Venue:                Lil Patrick Room, Coin Street Centre, Waterloo
Presenters:        Richard Soundy, IQ Server Specialist, Sybase Business                            Intelligence Division

In this Masterclass Richard will look at the differences between ASE and IQ and go through some of the performance and tuning methods.
Specific Areas covered: Differences between ASE & IQ: Data storage and compression, Indexes and access methods.  
Monitoring: IQ Monitor, Counters, Query Plans and Query Execution

Data Management Trends 2008: Challenges - Opportunities

Date: Thursday 3rd April 2008
Time: Morning
Venue: Founders' Hall, London
Presenters: See below

The enterprise data explosion is a fact of life.

A University of California study suggests that 1.5 billion terabytes of new information are created each year, and the lowest estimates translate this into a 30 percent annual growth in new stored data for each business.
Causes abound. One obvious factor is ever-expanding use of the Internet and internal networks, which share information by duplicating it. Another major contributor is financial transparency legislation that require organizations to report on multiple years of data. In nearly every industry, CRM and other customized marketing efforts generate volumes of purchasing-history and personal data.

The explosion of stored data is accompanied by business intelligence trends that examine longer-term data and require that data to be stored online, not off of tapes.

As a result, enterprises face three critical data management challenges:

1. Control costs and improve performance as data volume escalates.
2. Reduce operational risk in the face of growing complexity.
3. Exploit today's technology while laying a strong foundation for the future.

AGENDA

09:00 Data Management Trends 2008 - Opportunities & Challenges
         Philip Howard, Research Director, Bloor Research

The task of managing data is changing with the growing volume of information, demands for tighter regulation, greater dependence on information systems, and the limits of today's data centers and IT budgets. IT managers are facing significant challenges, but opportunities exist for those with the insight necessary to find their way through.

10:15 Sybase - A Tradition of Data Innovation
         David Jonker, Senior Product Marketing Manager, Sybase Inc.

Addressing the data management needs of 2008 and beyond requires enterprises to move away from the traditional approach of managing data and to embrace a strategy of best-in-class data management. Discover how Sybase has spent the last decade building a portfolio of databases optimized for specific uses and environments.

10:45 Refreshment Break

11:00 Solving Data Center Challenges with "Less is More" Thinking
         Peter Thawley, Senior Director/Architect, Sybase Inc.

Many of today's IT departments face a dilemma. Business groups are demanding ever higher service levels, which often requires hardware and data center expansion. At the same time, IT departments are reaching the limits of physical space and stretched IT budgets. Discover how enterprises are doing "more with less" by using the right database technologies for OLTP systems.

11:30 Building an IT Safe for your Information Jewels
         Jeff Pryslak, Senior Solutions Manager

Losing data can be costly, interrupting operations, tarnishing reputations, and even litigation. Recent events reveal the many different ways data can be lost, including hackers, natural and IT disasters, and even rogue employees. Learn how enterprises can protect the enterprise's information jewels while minimizing the impact on system performance.
12:00 Ensuring non-stop operation in a stop and go world
David Jonker, Senior Product Marketing Manager, Sybase Inc.
IT systems are the information pulse of enterprises and the impact of downtime can be enormous for the business groups depending on them. Yet 100% uptime of any one server is never a reality. Systems go and eventually systems stop. However, enterprises that architect for a stop and go world can ensure there is always an information pulse.

12:30 Lunch & Networking
13:30 Close

Sybase IQ vs. Microsoft SQL Server 2005

Date: Thursday 14 February 2008
Time: 17h00 London time
Duration: 1 Hour
Venue: Your Desk

Can a DBMS known for on-line transaction processing stand up against a platform-independent, high-performance analytics server that thrives in mission-critical enterprise environments? Join us and learn how thousands of enterprises receive on-demand reports and query responses 10-to-100 times faster with Sybase IQ.

The operational advantages of Sybase Replication Server in Oracle DBs

Date: Thursday 24 January 2008
Time: 17h00 UK Time
Duration: 1 Hour
Venue: Your Desk

Performance, reliability, scalability…In a world where data stability and continuous up-time are everyday requirements, more and more Oracle users are guarding data integrity and ensuring high availability with Sybase Replication Server—the industry standard for data replication performance and reliability.

The operational advantages of ASE 15 over Microsoft SQL Server 2005

Date: Thuursday 17 January 2008
Time: 17h00 UK Time
Duration: 1 Hour
Venue: Your Desk

Performance, portability, privacy… Very large databases and high transaction volumes don’t have to compromise server performance. Join us and learn why industry experts and enterprise users agree… for superior OLTP performance, platform portability and secure privacy, there’s no substitute for ASE 15.

IQ from an ASE Practitioners Perspective

Date: Thursday 6 December 2007
Time: 09h30
Venue: Raleigh suite, 12th Floor, The Tower Hotel, E1W 1LD

Presenters:
Mike Servent, Manager of the Quantitative and Modelling Systems team, Old Mutual Asset Managers
and
Richard Soundy, IQ Server Specialist, Sybase Business Intelligence Division

09:30 Registration & Coffee
09:50 An Introduction to Sybase IQ
         Richard Soundy, Sybase

10:00 Basic Architecture of Sybase IQ
         Richard Soundy, Sybase
         Column storage, Compression, Optimiser

10:20 ASE to IQ Highlights
         Richard Soundy, Sybase
         This session covers what happens when you want to move an          analytical application from ASE to IQ, including how to move/change          schemas, stored procedures and reporting applications. This
         session will enable an ASE user to scope and plan a possible ASE to          IQ migration

11:20 Coffee
12:00 Sybase IQ as a high performance Time Series database
         Mike Servent, Old Mutual Asset Managers
         Quantitative Analysts at Old Mutual want to be able to manipulate          ever larger volumes of market data. Sybase IQ was introduced with          a novel database schema allowing users to read, and write, high          quantities of times series data fast

13:00 Lunch and Close